Hurree Academy

Understanding Google Analytics Errors

Niamh McGlade
Niamh McGlade
  • Updated

Below you will find an explanation for errors you may encounter on your Google Analytics widgets. These errors are uncommon and if you see an error that is not detailed below please get in touch with a member of our team.


The value of the request parameter is not valid

Explanation: When adding widgets to Hurree, our system makes a request to your tool to pull the information you’ve selected. When a request is sent to a server or API, this will usually include parameters to specify the details of the request. These parameters include query strings, headers, or request body contents. The error message suggests that one or more of these parameters have been provided with an invalid or incorrect value.

How to solve: If you are seeing this error message please contact Hurree Support and we will investigate the issue as soon as possible and find you a solution. 


The authentication token provided is either invalid or has expired

Explanation: Authentication tokens are used to verify the identity of a user or a system. When you connect a tool (for example Facebook or Google Analytics) to Hurree you are issued a token that serves as proof of your identity every time you add a datapoint from that tool. The token you’ve used to connect Hurree to Google Analytics is either invalid or expired meaning it is either incorrect or exceeded its validity period.

How to solve: To solve this issue you will need to reauthenticate your connection to your tool. Depending on whether the token is invalid or expired, this could be simply disconnecting and reconnecting your connector or if invalid you will need to verify your credentials in the tool itself i.e update your password.


You do not have access or permission to access the specified entity.

Explanation: This error indicates that you do not have the necessary permissions to access the information you have requested.

How to solve: To resolve this issue you will need to contact the admin of the connector account and ask them to update your permissions. 


Google Analytics Server Failure

Explanation: In some instances, the Google Analytics internal server will experience an error which means that Hurree can’t fetch the data you have requested at that specific time.

How to solve: It’s not uncommon for these kinds of errors to occur and unfortunately they are out of our control. The only way to resolve this issue is to wait until the next sync period. If you still are seeing the same error even after the next sync period, please contact Hurree support.



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