Understanding Snapchat Ads Errors in Hurree

If you're experiencing issues with your Snapchat Ads widgets, this guide explains the most common errors and how to resolve them. Each error below matches the message you'll see in Hurree.

If you encounter an error that isn't covered below, please contact our support team for assistance.

Explanation: Hurree was unable to verify your Snapchat Ads connection. This usually happens when your authorisation has expired, your password has been changed, or access to Hurree has been revoked from within your Snapchat Ads account.

How to solve: Reconnect your Snapchat Ads account through Hurree to restore access. Once reconnected, your widgets will begin updating again from the next scheduled sync.

Explanation: Your Snapchat Ads account requires a payment update before this request can be completed. Snapchat restricts access when an ad account has an outstanding balance or an expired payment method.

How to solve: Check your billing settings in Snapchat Ads Manager and make sure there are no outstanding payments or expired payment methods. Once your billing details have been updated, refresh your connection in Hurree and try again.

Explanation: You don't have permission to access this Snapchat Ads resource. Access is granted per ad account, so you may be able to report on some accounts but not others depending on the role you've been given within the organisation.

How to solve: Check that your Snapchat Ads account has the necessary access rights for the ad accounts you're reporting on, or contact your administrator and ask them to review your permissions. Once the required access has been granted, refresh your connection and try retrieving the data again.

Explanation: The requested Snapchat Ads resource could not be found. This may occur if a campaign, ad squad, ad, or creative has been deleted, or if the reference is incorrect.

How to solve: Review the relevant Snapchat Ads account and verify that the resource still exists. If it has been removed, you may need to update your widget settings or select an alternative data source.

Explanation: The Snapchat Ads resource you're trying to access has been permanently deleted and is no longer available. Unlike a 404, this confirms the item existed previously but cannot be recovered.

How to solve: Update your widget settings to point to an active campaign or data source. If you believe the resource was deleted in error, check your Snapchat Ads account or contact your administrator.

Explanation: Snapchat Ads restricts the number of requests that can be made within a given time period. This error means that limit has been reached, usually because a large volume of data was requested at once.

How to solve: Wait a moment before trying again; your access will resume automatically once the rate limit window resets. If you see this error frequently, consider reducing the number of Snapchat Ads widgets refreshing at the same time.

Explanation: An unexpected error occurred on Snapchat's servers. This is not caused by any action on your part, and as the issue originates within Snapchat's infrastructure, it is outside of our control.

How to solve: Internal server errors are typically temporary and often resolve automatically. Wait a moment and try again, or check your widget after the next scheduled sync period. If the error persists after multiple sync attempts, please contact our support team for assistance.

Explanation: Snapchat Ads is currently unavailable, most often due to maintenance or an unexpected outage on their side.

How to solve: Wait a few minutes and try again. Your widgets will update automatically once Snapchat Ads is back online. If the issue persists for an extended period, please contact our support team.

Explanation: You may occasionally see 400: Bad Request, 405: Method Not Allowed or 406: Not Acceptable. These indicate that something about the request sent to Snapchat Ads was invalid, incorrectly formatted, or could not be returned in the expected format; they are typically handled automatically and are rarely caused by anything on your side.

How to solve: Review your integration settings for any incorrect entries and try again. If any of these errors persist, please contact our support team with the error name you're seeing, and we'll investigate.

If you've completed the troubleshooting steps above and are still experiencing issues with your Snapchat Ads widgets, our support team is here to help. Share the error message you're seeing along with any relevant details, and we'll work with you to identify and resolve the issue as quickly as possible.