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When should I use a Funnel Widget?

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Written by Shauna Doherty

Why you should use a Funnel Widget

A Funnel is the right choice when your data represents sequential stages, and you want to highlight conversion or drop-off between them.

Examples of when to use a Funnel Widget

Common use cases include:

  • Lead-to-customer journeys - for example, Leads → Marketing Qualified Leads → Opportunities → Customers.

  • Sales pipelines - tracking deals from first contact through to closed-won.

  • Onboarding flows - sign-ups → activated → completed setup.

  • Campaign conversions - impressions → clicks → sign-ups → purchases.

If your data isn't sequential, another Visualization will usually tell the story better. Use a Bar Chart to compare separate categories, a Line Chart to show a trend over time, or a Pie Chart to show parts of a whole. You can compare all of Hurree's Visualization types in Best Practices for Data Visualization.

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