Within some of the widgets on your dashboard, you will notice a percentage increase or decrease that is relative to the date range selected at the widget configuration stage of set-up.

This percentage indicates how your data has changed since a previous period of time.

If the current value displayed in your widget is greater than 0 and the previous value was 0, the percentage increase will be the current value multiplied by 100.

For example, if you have a widget that is displaying 50 Facebook Ad Clicks over the past 7 days and, in the previous 7 days, this same ad received 0 clicks, then the widget will show a percentage increase of 5000%.

However, if the value isn’t 0, the percentage change will be calculated slightly differently i.e Increase ÷ Original Number × 100

Using the same example, if the next week you have 60 clicks on your ad, the percentage increase will be 20% since the previous 7 days

If you still have queries about the percentages displayed in your widgets be sure to get in touch with our team via [email protected].