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Understanding The Percentages Displayed on Your Widgets
Understanding The Percentages Displayed on Your Widgets
Niamh McGlade avatar
Written by Niamh McGlade
Updated this week

1. Understanding Percentage Changes in Widgets

  • Some widgets on your dashboard display a percentage increase or decrease.

  • The percentage is relative to the date range selected during the widget configuration.

  • This percentage reflects how your data has changed since the previous period.

2. When the Previous Value is 0

  • If the current value is greater than 0 and the previous value was 0, the percentage increase is calculated as:
    current value × 100

  • Example:

    • The widget displays 50 Facebook Ad Clicks over the past 7 days.

    • The same ad received 0 clicks in the previous 7 days.

    • The percentage increase will be 5000%.

3. When Both Values Are Greater Than 0

  • If both the current and previous values are greater than 0, the percentage change is calculated as:
    (Increase ÷ Original Number) × 100

  • Example:

    • Widget displays 60 Facebook Ad Clicks in the current week.

    • Previous week had 50 clicks.

    • The percentage increase will be 20%.

4. Need Further Assistance?

  • If you have any questions about the percentages displayed in your widgets, don’t hesitate to reach out to the team.

  • Contact us at: [email protected]

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